2015 Australian Surf Industry Awards presented by Surf & Boardsports Industry Association Inc.
JUNE 15, 2015: The Australian surf industry celebrated its annual awards in fine style in the Gold Coast on Thursday June 11. Held at Twin Towns resort, the night attracted over 200 retailers and brand representatives from all over Australia, on hand to acknowledge the high achievers of the Australian surf industry.
Both retailers and brands were recognised with 34 awards presented throughout the night, across a number of retail, product and marketing categories.
Highlights in the retail oriented awards included the Australian Retailer of the Year, won by Saltwater Wine/Stormriders, Aloha Manly winning the Core Boardstore award and Strapper Surf and Blunt Skateboarding Co the shop fit-out of the year.
On the brand side, Rip Curl took out product of the year in the boardshort, wetsuit and surf accessories categories, Oakley won sunglass of the year while Billabong were big winners, taking home men’s and women’s brand of the year and also men’s and women’s marketing campaigns of the year.
”Winning the four major awards is a massive statement from our retail partners of the commitment and enthusiasm that Billabong brings to the Australian surf market. We’re very thankful and stoked to be recognised in such a way,” said Billabong men’s marketing manager Scott Hargreaves.
The coveted surfboard of the year was won for the second time running by Haydenshapes for its Hypto Krypto Future Flex. Surfing Australia was also recognised for all the work it does at a grass roots level for Australian surfing, winning the Service To Industry award.
SBIA president Anthony Wilson hailed the night as one of the best ever: “The Awards night is not only an opportunity to publicly acknowledge those excelling in our industry, but it’s also a real gathering of the surfing tribe. It was a hugely successful night, made more so by having Mark Richards, Layne Beachley, Wayne Rabbit Bartholomew and Mark Occhilupo – all world champions and Australian surfing legends – on hand to present the awards.”
The awards were sponsored by Corona, Sense (Product Innovation), Brandscope (Retail Awards), Tyro (Retail Awards), Davidsons Business Advisors (Environment Award), Shop for Shops (Shop fit-out award), Australian Surf Business magazine (service Awards), Coastalwatch, and Surfing World (marketing and brand awards) and Surfing Australia
About Australian Surf Industry Awards:
The Australian Surf Industry Awards are held annually with entries opening January each year. The awards were launched in 2011 to celebrate the Industry’s outstanding Retailers, Products and Brands. With 34 categories ranging from Core Boardstore to Men’s Brand of the Year the Awards also recognise outstanding Service to the Industry.
About SBIA:
The role of the Surf & Boardsports Industry Association is to drive the vibrancy, growth and business opportunities for the industry.
For further information please contact; admin@sbia.com.au or visit www.sbia.com.au
The Surf & Boardsports Industry Association Inc (SBIA) is a non-profit organization, founded by, and run by Surf & Boardsports Retailers and Industry Brands. The association serves as the preeminent voice on a grassroots level with manufacturers, suppliers, and other associations.
2015 SURF INDUSTRY AWARDS – Winners and runners up
2015 Mens Brand of the Year
WINNER Billabong
RUNNER UP Rip Curl
2015 Ladies Brand of the Year
WINNER Billabong
RUNNER UP Rip Curl
2015 Breakthrough Brand of the Year
WINNER Afends
RUNNER UP Vissla
2015 Footwear Brand of the Year
WINNER Havaianas
RUNNER UP Reef
2015 Swimwear Brand of the Year
WINNER Billabong
RUNNER UP Rip Curl
2015 Mens Marketing Campaign of the Year
WINNER Billabong – Life’s Better In Boardshorts
RUNNER UP Rip Curl – Surfing is Everything
2015 Ladies Marketing Campaign of the Year
WINNER Billabong – A Bikini Kinda Life
RUNNER UP Rip Curl – My Bikini
2015 Boardshort of the Year
WINNER Rip Curl – Mirage MF Driven
RUNNER UP Hurley – Phantom JJF Elite
2015 Wetsuit of the Year
WINNER Rip Curl – Flash Bomb Zip Free
RUNNER UP O’Neill – Psycho 3
2015 Surfboard of the Year
WINNER Haydenshapes – Hypto Krypto Future Flex
RUNNER UP JS Surf Boards – Blak Box 2
2015 Surfing Accessory of the Year
WINNER Rip Curl – SearchGPS Watch
RUNNER UP FCS – FCSII Essential Fin Series
2015 Sunglass of the Year
WINNER Oakley – Holbrook
RUNNER UP Dragon – The Jam H20 Floatable
2015 Sales Office of the Year
WINNER Billabong – Queensland
RUNNER UP Rip Curl – South Queensland
2015 NSW Sales Representative of the Year
WINNER Ben Starkey – O’Neill
RUNNER UP Jodie Watson – Rip Curl
2015 QLD Sales Representative of the Year
WINNER Simon Bonny – Billabong
RUNNER UP Luke Boman – Oakley
2015 SA/NT Sales Representative of the Year
WINNER Will Mills – Mill Agency
RUNNER UP Ryan Anderson – Instant Agencies
2015 VIC/TAS Sales Representative of the Year
WINNER Finn Barry – Rusty
RUNNER UP Mark Neilson – Dragon
2015 WA Sales Representative of the Year
WINNER Kerry Whitford – Rip Curl
RUNNER UP Mel Hall – Roxy
2015 NSW Retailer of the Year
WINNER Saltwater Wine | Stormriders
RUNNER UP Surf Culture Bondi
2015 QLD Retailer of the Year
WINNER Beachbeat
RUNNER UP Freetime Surf
2015 SA/NT Retailer of the Year
WINNER JR’s Surf & Ski
RUNNER UP JT Surf
2015 VIC/TAS Retailer of the Year
WINNER Strapper Surf & Blunt Skateboarding Co
RUNNER UP Mordy Surf
2015 WA Retailer of the Year
WINNER Vidlers Cottesloe Surf
RUNNER UP Star Surf + Skate
2015 NSW Breakthrough Retailer of the Year
WINNER Simon Law’s Tsunami Surfer
RUNNER UP Sanbah Surf Shop
2015 QLD Breakthrough Retailer of the Year
WINNER Suburban Surf
RUNNER UP Board Culture
2015 SA/NT Breakthrough Retailer of the Year
WINNER Beaches Apparel
RUNNER UP The Surf Shop
2015 VIC/TAS Breakthrough Retailer of the Year
WINNER Peninsula Surf Centre
RUNNER UP Zaks Surfboards
2015 WA Breakthrough Retailer of the Year
WINNER Brownies
RUNNER UP Corner Surf Shop
2015 Core Boardstore of the Year
WINNER Aloha Surf Manly
RUNNER UP Slimes
2015 Product Innovation of the Year
WINNER Surf Hardware – FCSII
RUNNER UP Creatures of Leisure – SurfEars
2015 Environment Award
WINNER Patagonia – Yulex Wetsuit Program
RUNNER UP Billabong – Recycler Program
2015 Shop Fit Out of the Year
WINNER Strapper Surf & Blunt Skateboarding Co
RUNNER UP Stormriders – Port Macquarie NSW
2015 Service to the Industry
Surfing Australia
2015 Australian Retailer of the Year
WINNER Saltwater Wine | Stormriders
RUNNER UP Strapper Surf & Blunt Skateboarding Co
