It’s Now Cool Resort 25 imagery
ANNOUNCEMENT : Steph Hendrickson joins hot Aussie swimwear brand It’s Now Cool
In exciting news, Steph Hendrickson will be joining Aussie swimwear brand and IT-Girl favourite, It’s Now Cool (INC.), as Global Marketing Director.
Steph joins It’s Now Cool following a 20-year career at Billabong, where she was most recently Global VP of Marketing and APAC Brand Lead. She helped build and maintain Billabong Women’s as the number 1 swimwear brand in the Americas and APAC regions.
It’s Now Cool was founded by Australian couple Josie Clough and Ryan Stanistreet. A globally renowned swim photographer, Josie is the Creative Director and Photographer behind the 90s-inspired swim brand. The talented duo joined forces with Globe International in 2022 to take the brand global and realise its potential. It’s Now Cool is a brand that celebrates women. They design and produce swimwear made for the modern, confident woman with a discerning eye for fashion trends and premium details. Hailing from Australia’s Bondi Beach, It’s Now Cool has all the power and energy of a Summer icon.
“I’m beyond excited to join the team and help take this incredible brand to the next level. I have known Josie and Ryan for many years, having worked with them on several projects and collaborations between It’s Now Cool and Billabong. They are visionaries, incredibly talented and just all-round good humans,” said Steph.
The brand is gaining momentum and is at a pivotal point in its growth plan. Steph, with her years of global brand experience will ensure exciting times on the horizon for It’s Now Cool and their retail partners.
Matt Wong, President of Global Product, said, “Having Steph on the team is a game-changer. She understands what is needed to amplify a brand and inspire consumers. She also knows how to take the brand vision and support our retailers to execute that vision on the shop floor.”
It’s heating up down under as we head into Summer here in Australia, and the team at It’s Now Cool is now firing on all cylinders. We’re stoked to bring fresh energy to this key category in 2025.
For further information contact: Tilly Morris, Marketing Coordinator
Email: matilda@itsnowcool.com
