Introducing B Corporation
Last month, Patagonia introduced the SBIA to an organisation called B Corp. B Corp is a non-profit organisation, with headquarters in the USA who (after …
BOOMERANGZ THONGS APPOINTS NEW AGENTS IN SA & WA
SBIA Footwear of the Year Runner’s Up Boomerangz Thongs, have appointed two new sales agents. They are pleased to announce they have appointed “FLOW AGENCY” …
Firewire Surfboards | Rob Machado’s Seaside is here
The Helium Seaside by Rob Machado landed on surf shop racks in the U.S. and Australia on November 15th. In January it will hit racks …
SBIA Awards Spotlight | The Central Style Surf Gifts
In another move forward for the SBIA Awards, we introduced the Retail Digital Marketing Award in 2018. Judged by an independent panel lead by Carla …
Why You Need a Merchandise Marketing Calendar — and How to Create One
This is a post by Abby Heugel. “>Content sourced from Vend As a business owner, you know that you need to market your company and the …
Folklore has secured the Australian distribution for Sharkbanz
Folklore is pleased to add another safety product to its range, Sharkbanz 2.0. As regular users of the ocean this product becomes your personal safety device …
Creatures of Leisure, Mick Fanning and FightMND team up to Unleash a Cure for Motor Neurone Disease!
World leading surf hardware company Creatures of Leisure, 3X world champion Mick Fanning and non-profit organization FightMND are teaming up for a surf-based fundraiser to …
Striking a chord with customers through music
Original Content by Australian Retailers Association New commercial music apps are creating memorable and effective in-store experiences for consumers, increasing dwell time and sales. Retail environments …
SBIA AWARDS SPOTLIGHT
It’s been another big year for Sanbah at the SBIA Banquet and Awards taking home the Australian Breakout Retailer of the Year Award, scoring Runner …
2018 SBIA Surf Industry Awards | Winners Announced at Gala Event
The Surf and Boardsports Industry’s leading brands, products and retailers were recognised for their outstanding achievements in front of over 200 industry retailers and brand …