SBIA AWARDS NIGHT A GREAT SUCCESS
The SBIA Surf Industry Awards held in Sydney on May 26 were a great success, with many attendees haling it as the best we’ve had. …
UNDERSTANDING RETAIL KPIs
Essential to your business’ success By Clinton Fraser The Surf Boardsports Industry Association regularly hosts round table events. Such roundtables are valuable for the industry …
Account Manager vs Sales Rep
Account Manager vs Sales Rep – Retail Partner vs Stockist By Anthony Wilson At the recent SBIA Industry Roundtable we looked at Retail KPI’s and what …
VISUAL MERCHANDSING FROM INSTORE TO INSTAGRAM
Kissing two birds with the one set of lips. By Natalie Coulter Get yourself some retail inspiration from the numerous online social media platforms. …
2016 May Roundtable
ROUNDTABLE WRAP-UP Coogee Bay Hotel, Coogee Beach May 26th, 2016 As you’re probably aware, an SBIA Roundtable was held at the Coogee Bay Hotel on …
SBIA Awards – May 26
SBIA AWARDS MAY 26 Tickets Available Now It’s not long now until the surf industry’s night of nights will be held at the Crown Plaza …
Reminder: SBIA Roundtable
REMINDER: SBIA ROUNDTABLE, MAY 26 Just another reminder about the next Surf Industry Roundtable to be held Coogee Bay Hotel on Thursday, May 26, prior …
Wetsuit Selling Tips
Five Steps To Getting That Wetsuit Sale Over the next month the ocean temps around the country will start to drop and surfers will be …
“No Thanks, I’m Just Looking”
How a simple approach can get you that sale By John Blake The response is always the same. I ask the question at a retail …
Patagonia Yulex Wetsuit
The first Neoprene-free Wetsuit By Reggae Elliss For the last eight years Patagonia has been working with a company called Yulex, a world leader …