Get people back in store in the quiet times
HOW TO GET PEOPLE BACK IN STORE DURING THE QUIET TIMES The “Don’t Peek” Promotion By John Blake Being a surf and board sports retailer …
2016 SBIA AUSTRALIAN SURF INDUSTRY AWARDS
SBIA 2016 Australian Surf Industry Awards and March Roundtable Entries have now closed for the SBIA Surf Industry Awards with the voting set to begin on …
SBIA Roundtable at Coolangatta, March 14
The next SBIA roundtable will be held at Twin Towns on the Gold Coast on March 14. It is perfect timing to be on the Gold …
How to get the best deal on your lease
By Marion Whalan, National Manager Business Support and Phillip Chapman, Director Lease 1 As a retail store owner seeking to secure a good deal on your …
Ocean Swim Supports Cancer Research
FOLKLORE SKATEBOARD FOUNDER’S 20KM OCEAN SWIM TO SUPPORT CANCER RESEARCH The idea of swimming the 20kms from Cottesloe to Rottnest Island is more than just a …
GOOD VISUAL MERCHANDISING ENCOURAGES SALES
Visual Merchandising is the art of organising product in such a way that it encourages customer interaction and purchase. Visual meaning - relating to the sense of sight. Merchandising …
2016 Awards Launch
The SBIA Board is pleased to announce that entries are now open for the 2016 SBIA Surf Industry Awards. The awards night will be held …
Summer Wetsuit Review
SUMMER WETSUIT REVIEW The Rubber You Want In Store This Summer Presented by Coastalwatch There was a time when wetsuits were only worn during the …
Public Holiday Questions Answered
The ARA’s Top 5 Public Holiday Questions 1. What are the Public Holidays for this Christmas / New Year Period? New South Wales, Victoria, Queensland, …
How to Merch Boardies
GET THE MOST OUT OF YOUR BOARDSHORT WALL Summer and boardshorts go hand in hand and over the next few months, boardshorts will be one …