Summer Surfboard Guide
Getting the right board under your customers’ feet Presented by Coastalwatch Summer may be synonymous with the beach and surfing, but as we all know, …
Create a Remarkable Retail Experience
By John Blake With the rise of online shopping, there has been much talk about the whole idea of the “user experience”. The theory is that …
SBIA BOARD UPDATE
The new SBIA board held its first meeting since the AGM last week in Sydney with the election of the office bearers for the next …
Retailer Spotlight – Beachbeat
Retailer Spotlight with Noel Woods from Beachbeat, Queensland Retailer of the Year “Taking the time to step back and look and listen is so important and …
SBIA ANNUAL GENERAL MEETING
Changes to the Board By Reggae Elliss The SBIA AGM was also held in Coogee on October 27, prior to the start of the round …
PREMIUM EYEWEAR SALES TRAINING
How to make the most from your premium eyewear It’s summer and prime time for selling eyewear, a category that is sometimes taken for granted. …
OCTOBER ROUNDTABLE WRAP UP
The SBIA held another successful roundtable at the Coogee Bay Plaza in Sydney on Oct 27 with 45 people, a mix of retailers and brand …
HOW TO ASSEMBLE A SKATEBOARD
Folklore’s training video makes it easy Skateboards are an integral product in many surf stores and while many “completes” are available, staff are often called …
FOOTWEAR – Get the Basics Right to Drive Sales
FOOTWEAR – Get the Basics Right to Drive Sales By Hamish Caunter Over the last five years, footwear has become an increasingly important category in …
SBIA Board says Goodbye to Mike Di Sciascio
SBIA Board says Goodbye to Mike Di Sciascio Retailer Interview: Mike Di Sciascio from Strapper Surf and Blunt Skateboarding Co Mike Di Sciascio has been on …