Staffing
Casual Employees or Part time? By Gordon Parish Surf retailers get smashed by award restrictions and penalty rates which create a massive disincentive to employing …
Wetsuit Sales Guide
Five Easy Steps To a Wetsuit Sale “The key to making more wetsuit sales is simple, give surfers a wetsuit that enhances their surfing experience!” …
LED Lighting
A Retailer’s Experience By Michael Di Sciascio At Strapper Surf we have had a plan for the last few years to try and lower the …
FIXTURE TRENDS
Custom retail fixtures versus commodity retail fixtures. By Linda Waterson One of the basic questions with store fit-outs is whether a retailer should source the …
Generation Y
What They Want And Expect From Surf Retail Employers By Clinton Fraser The composition of our workforce is changing. According to recent research, in two …
Discounting
Discounting – Do you really know what you are doing? By Anthony Wilson Everyone loves a sale, right? My question to you as a retailer …
Surf Retail Survival
WHY YOUR SURF RETAIL SURVIVAL MEANS EVOLVING YOUR BUSINESS By Clinton Fraser It’s been some time since you started your business. Many business owners have …
Surf Retail Design
It’s no accident that the most successful stores also look the best. By Jim Buda Of all retail types Surf retail probably works harder than …
SBIA MARCH ROUND TABLE WRAP
By Reggae Elliss Retailers and the surf industry as whole can never over emphasise the importance of staff training and customer service. Another successful SBIA …
The Fins Mick Uses to Win
The best surfers in the world have a lot of input into fin design, and all surfers are reaping the benefits. By Reggae Elliss It …