There is only a few short weeks away from our biggest day on the SBIA calendar, which includes the Tag Team surfing event, Australian Surf Industry …

Report by John Price, Director – Marketing Effectiveness, Nielsen Dubbed the social media generation, the ‘me’ generation and even the lazy generation, Millennials (aged 18-34 …

Olympic Channel and International Surfing Association (ISA) Sign Partnership in Advance of 2017 ISA World Surfing Games Source: International Surfing Association The Olympic Channel and …

By Dylan Beach Aquatique has been a family run surf shop on the South Coast of NSW for over 30 years. Now running 3 stores …

By Dylan Beach You might remember a few weeks ago we touched on how to effectively use Instagram This week we take a look at the …

Congratulations to all our 2017 Finalists The finalists for the 2017 Australian Surf Industry Awards have been decided! With over 120 nominations across 30 categories …

Original Article by  Tiffany Montgomery /Shop Eat Surf With the SBIA Surf Industry Awards coming up quick, our friends North America Industry friends, SIMA held their …

The Evans and Partners Reality Channel Network in the retail sector consists of Retailers, Wholesalers and Manufacturers across Australia. Every month Evans & Partners request …

In the midst of the Quiksilver and Roxy Pro the SBIA hosted the first Soft-goods Roundtable for 2017. Alongside  Australian brand manager and retailers attendees …

By Dylan Beach and Paul Balfe   Did you know that 81% of shoppers conduct online research before making big purchases, or that 72% of …