Custom retail fixtures versus commodity retail fixtures. By Linda Waterson One of the basic questions with store fit-outs is whether a retailer should source the …

What They Want And Expect From Surf Retail Employers By Clinton Fraser The composition of our workforce is changing. According to recent research, in two …

Discounting – Do you really know what you are doing? By Anthony Wilson Everyone loves a sale, right? My question to you as a retailer …

WHY YOUR SURF RETAIL SURVIVAL MEANS EVOLVING YOUR BUSINESS By Clinton Fraser It’s been some time since you started your business. Many business owners have …

It’s no accident that the most successful stores also look the best. By Jim Buda Of all retail types Surf retail probably works harder than …

By Reggae Elliss Retailers and the surf industry as whole can never over emphasise the importance of staff training and customer service. Another successful SBIA …

The best surfers in the world have a lot of input into fin design, and all surfers are reaping the benefits. By Reggae Elliss It …

CORE BOARD STORE OF THE YEAR By Reggae Elliss One of the most prestigious SBIA awards is for Core Board Store of the year. As …

Some simple steps to maximise your sales. By Ben Goss Eyewear is one of the foundation categories to any successful surf and boardsports retailer. However …

Building a strong vibrant retail product offer to survive tough retail trading conditions. By Ken Tickle A structured category hierarchy, a well thought through product …